For better or for worse, social media has become and integral part of our lives. Companies such as Facebook and Twitter control our lives (whether you have signed up to them or not, but that’s another discussion). Dictating what news we get, what opinions we hear, what we believe, and, to an extent, determining our actions. Because – and let’s be serious here, there aren’t that many exceptions to this rule – should someone start a challenge of some sorts on these social networks nowadays, and that challenge goes viral, you’d be a social pariah not to participate. And age or education level have nothing to do with whether you participate or not.